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What Does A Personalized Experience Mean to Consumers?
Do consumers want customizable products and services as much as CX professionals think they do?
The Majority of Hispanic Adults’ TV Time is Spent Streaming
During the first quarter of the year, Hispanic adults spent 54% of their TV time with TV-connected devices, compared to 41% of the time for the average US adult.
Decision-Makers Welcome More Creativity in B2B Ads
Ads perceived as “creative” led to a 40% increase in purchase consideration among business decision-makers compared to non-creative ads.
Consumers and CX Professionals Differ on Customer Support Priorities
Personalization of support doesn’t seem as important to consumers as CX professionals might believe it is.
C-Level Execs Aren’t Convinced of the Need to Produce More Content
C-Level execs are less likely than others to say that pressure to use content to drive revenue has grown over the past year.
Baby Boomers Seem Less Likely Than Others to Try New Brands
Baby Boomers are more likely than US adults overall to say that when they find a product or service they like, they stick with it.
For Which Topics Are Influencers Considered Useful Information Sources?
Most consumers feel that social media influencers are useful sources of Travel information, but not so for News & Politics.
As Marketing AI Use Expands, Who Owns Its Adoption and Integration?
Lack of clear ownership or governance isn’t considered a big barrier to AI adoption.
Advanced Analytics Could Present An Opportunity for Agencies
Two-thirds of agency professionals believe that advanced analytics represent either a critical or major opportunity.
Global Ad Spend’s Set for a Strong Increase This Year. Here Are the Details.
Discover forecast ad spend growth rates globally, by key market, by channel, and by vertical.
The Shift in Ad-Supported Audio: Younger Listeners Tune Out Traditional Radio
Radio occupies less than half of ad-supported audio time for 18-34-year-olds.
Half of US Video Streamers Don’t Mind Ads in Paid Services
While most streamers didn’t mind streaming services showing ads, some upgraded their service, while fewer canceled it.
What Do Marketers See As the Top Consumer Trends for the Rest of This Year?
CTV/streaming has topped generative AI in marketers’ minds as the top consumer trend for the second half of this year.
The Marketing and Security Relationship Needs Help; Collaboration Pays Off
Most marketing leaders say that the relationship with the security team is important, but fewer believe that security is willing to work with them.
Brand Safety Named the Biggest Programmatic Advertising Concern
Programmatic experts don’t seem to be concerned much at all with the sustainability of their campaigns.
Marketers Are Trying to Be Proactive in Identifying Consumer Trends
Almost 6 in 10 CMOs around the world are using AI and machine learning to predict changes in customer behaviors.
Smart TVs Are Influencing the Way Viewers Discover and Watch TV
Smart TV operating systems can have a strong impact on viewing habits – and can become entrenched preferences.
Brands Need to Be Part of Culture, CMOs Say
88% of surveyed CMOs agree that it’s more important than ever for brands to be part of culture.
Who Dominated US Retail in 2023? The 10 Largest Retailers, Ranked.
Walmart surpassed half a trillion dollars in US retail sales last year, more than twice that of Amazon.
What Types of Questionable Content Are Consumers Looking to Avoid on Social Media?
Misinformation and AI-generated content present potential problems for advertisers on social media.
Generative AI Set to Play Bigger Role in Social Media Marketing, but Challenges Await
The allure of greater efficiency beckons, but social media marketers will want to make sure they don’t lose their authenticity.
B2B CMOs Aren’t Getting a Seat at the Table for Strategy
About half of B2B CMOs say that their strategic contribution to the business outside of marketing isn’t recognized by the CEO.
What Types of Ads Do Consumers Like in Entertainment and Social Apps?
Consumers like their ads to be short and funny.
Most CMOs Feel That CX Has Become Too Focused on Function over Creative Expression
83% of CMOs believe that creativity is vital in driving customer experience (CX) transformation. However, creativity may not be getting the attention it deserves in CX.
Images Can Enhance Direct Mail’s Appeal. Which Types Work Best?
Almost 9 in 10 consumers prefer direct mail pieces with images.